Content relevancy in 3 steps – Well, hopefully you’re here because you had a similar search and led you to this blog post. That would be a perfect example of successful content relevancy and I would surely pat myself on the back if you were to drop me a line and tell me how this answered your question on the matter.
The success of a blog post lies in its content relevancy – a measure of how well the post matches the hopes and needs of its intended audience. A high relevancy score can do wonders for a post’s visibility and readership, as it’s more likely to be shared, liked, and commented on. To properly assess a post’s relevancy, we must first determine its content relevancy score. In this essay, we’ll take a look at how to do just that.
Step 1: Analyze the Blog Post’s Text.
The first step is to analyze the text of the blog post itself. By reading the article and identifying the topics it covers, we can better assess its relevancy. It’s important to be as specific as possible when selecting these topics, as it helps us to more accurately gauge the post’s relevancy. For example, if the post is about “social media marketing,” we must identify the specific topics discussed, such as “Facebook Ads,” “Twitter Engagement,” and “Instagram Stories.”
Step 2: Study the target audience.
Next up, we need to study the target audience. Researching their demographics, aspirations, and needs is essential to assessing the relevancy of the post. Again, specificity is key here, as it helps us to better understand the audience and their concerns. For instance, if the post is aimed at people in the finance industry, we must identify the specific topics that matter to them, such as “investment policies,” “tax reforms,” and “risk control.”
Step 3: Compare the Website and Audience.
The third and final step is to compare the blog’s content to the target audience. By comparing the topics covered in the post to those relevant to the audience, we can determine its relevancy. If the post’s topics match the audience’s needs, it scores higher on relevancy. Conversely, if the post’s topics don’t align with the audience’s needs, it scores lower.
All in all, determining a blog post’s content relevancy score is crucial to its success. By reviewing the content, researching the target audience, and comparing the two, we can enhance a post’s reach and readership. So, if you want your blog to go places, be sure to assess its relevancy!